RippleEffect

Strategy · Operations · PPC · DSP

RippleEffect is a strategy consultancy that delivers. We run Amazon end to end for brands building audiences online, and the work compounds.

160%
Best client YoY growth, 2024-25
£800k
Client monthly sales reached
+44%
PPC ROAS vs category benchmark
14.6%
TACOS held while scaling

Brands we've grown

Ancient + Brave
Revive Collagen
Wash with Leaf
MUUSH
Wight Whisky
Purearth
Bounce Back
Moo & Yoo
Grain Guard
Ingenious
Hot Octopuss
The Superdots
Goglean

What we do

Five disciplines, one deliberate system.

Most Amazon accounts lose momentum to scattered campaigns, thin listings and guesswork. We bring strategy and delivery into one system, then move it forward on purpose.

01

Strategy

Positioning, pricing, category and market entry. The big picture, joined up.

02

Operations

Launches, forecasting, content and international expansion, run cleanly across marketplaces.

03

PPC

Full-funnel sponsored advertising, optimised every day, so efficiency holds while sales grow.

04

DSP

Programmatic reach beyond the search results page. New customers at a positive return.

05

Board & Investor Relations

Marketplace performance translated for the boardroom: the numbers and the narrative investors expect.

One system, end to end.

Explore all services

Why RippleEffect

Built differently, on purpose.

Amazon expertise you can't get from an agency, and what that means for your brand every single day.

RippleEffect

Consultancy

A strategy consultancy that delivers.

  • A clear direction, and someone accountable for it
  • Senior expertise applied specifically to your brand
  • An honest view of where budget is being wasted
  • An expert whose interests align with yours, not the agency's
  • Strategy and delivery from one team
  • Founder-led, without the agency overhead

A typical agency

What the retainer usually buys.

  • Manages ads, operations and uploads
  • Reports on last month's performance
  • Follows a playbook
  • Optimises for delivery, not strategy
  • Juniors on the account after the pitch
  • Interests tied to the agency's fees

How it works

A deliberate path from audit to impact.

No guesswork, no black boxes. Four steps, each with clear owners and measurable outcomes.

Audit
01

Proof

Momentum you can measure.

A snapshot of what deliberate, daily work compounds into across the accounts we run.

See the work
Client growth vs category average, compounded 2023-25
+344%
Quarterly sales growth for a brand launched from zero
+126%
Repeat customers grown in a single quarter
+207%

Pricing

Priced on your account, not a package.

A monthly retainer sized by your catalogue, plus a commission that steps down as sales grow. You can model your fee in ten seconds, before you've spoken to anyone.

Home marketSets the currency
Where are you starting from?
Active SKUs on AmazonChild-level listings
30
Marketplacese.g. UK, DE, US
1
Monthly Amazon salesOrdered Product Sales / month, GBP
£50,000

Your estimate · GBP

Monthly retainer
£2,500
CommissionEffective rate 3.5%. Slices step down from 4% to 1.5%
£1,750
Monthly total
£4,250

8.5% of monthly sales

One-off onboarding — account takeoverInvoiced in month one
£1,500

Start here

Start with a free account audit.

We'll review your listings, campaigns and catalogue, then show you exactly where the momentum is. You decide what happens next.