A strategy consultancy that delivers
We join the dots across Amazon, marketplaces, retail media, D2C and social, then execute the plan ourselves. Strategy and delivery, one team.
AI-enabled, not AI-dependent
AI supports what we do: monitoring, analysis and daily optimisation at a cadence people cannot match. Judgement and accountability stay human.
Your partner for growth
Designed for partners looking for long-term success, not quick wins. We work with our clients, and challenge them where necessary, so we grow together.
The flywheel
How the ripple compounds.
Every engagement runs the same loop. Each turn of the wheel makes the next one easier, and the account gets harder to compete with.
Clean account data shows where the signal is: which products, keywords and audiences actually move the account.
Waste comes out first. Ads stop paying for customers who were already coming, and operations stop leaking margin.
Efficiency converts to margin you can actually spend, rather than growth that disappears into the ad account.
Margin funds the deliberate work: ranking programmes, new audiences, new marketplaces.
Sales compound on a structure built to scale, not on a spike bought with spend.
New buyers feed the data, and the wheel turns again. That is the ripple effect.
Values
How we work.
Strategy
We look at the big picture and join the dots to create unique growth strategies for your situation.
Partnership
We work with our clients and challenge them where necessary so that we can grow together over the long term.
Excellence
We're only interested in being the best and delivering the greatest work.
The founder
Founder-led, hands on.
When you work with RippleEffect, you work with Ted directly. Nothing gets handed off.
Ted Gibson
Founder & CEO
Ted has spent more than seven years working with premium brands on Amazon and other marketplaces, from startups to multinationals, across sectors and geographies.
The account behind our headline case study has been with him since 2023, and moved into RippleEffect when the consultancy was founded.
“I've worked at Amazon. I've worked at big agencies. And I've run my own full-service agency. Success on Amazon isn't about quick fixes; it's about consistent, strategically aligned actions carried out over time. I work with brands to minimise errors and unlock routes to faster, more ambitious growth.”
- Growth strategy
- Efficiency audits
- Ads & operations