The RippleEffect app for your Amazon account.

RippleEffect manages Amazon accounts for small and mid-sized brands: advertising, listings, pricing and stock planning. Ripple Labs is the app that lets our team do that work directly through Amazon's Selling Partner API instead of clicking through Seller Central by hand. It is faster, it makes fewer mistakes, and every change is logged.

Ripple Labs is not sold as software. It is part of our managed service and is used only for accounts we manage under a signed agreement.

Listings: titles, bullet points, images, A+ content, and whether each product is live. Prices and Buy Box status. Stock levels in Amazon's warehouses and inbound shipments. Daily order counts and sales totals by product. Account health and performance metrics. Settlement and fee reports. Brand Analytics reports such as search terms.

We read these to send you a weekly report, warn you before you sell out, check every product is live and priced correctly, and plan advertising. Order data is used as totals only. Ripple Labs does not request access to buyer names, addresses or any other buyer personal information.

Two things, and only after you approve the change: listing content (title, bullets, images, A+ content) and prices. Every write is recorded with the date, the person who approved it and what changed. Nothing else on your account is edited through the app.

Your RippleEffect contact sends you a link. It opens Amazon's own consent screen in your Seller Central. You sign in there, not on our site, and click Confirm. Amazon then gives Ripple Labs a token for your account. We never see or store your Seller Central password.

The link works on your own marketplace's Seller Central, UK, EU or US. If you have more than one, you connect each one once.

In Seller Central go to Apps and Services, then Manage Your Apps, and remove Ripple Labs. Access stops immediately. When an engagement ends we remove our own access and delete your data within 30 days, as set out in our privacy policy.

There is no separate charge for Ripple Labs. It is included in the RippleEffect retainer, which is a monthly fee sized by your catalogue plus a commission that steps down as sales grow. The full rate card and a calculator are on our pricing page.

Tokens are stored encrypted in a secrets manager in AWS's London region, never in code, documents or email. All data moves over TLS. Access is limited to named RippleEffect staff using multi-factor sign-in. We report any security incident involving Amazon data to Amazon within 24 hours. Details are in the privacy policy.